Search engine advertising is a billion dollar industry—but click fraud poses a threat to search engine advertising companies and online marketers alike. Spend-Per-Click ad campaigns are a fairly easy notion advertisers bid on well-known search keywords and phrases and pay the search engine ad firms every time a person clicks on their ad. This is a mutually advantageous relationship for the advertiser and the search engine company. The dilemma comes when the advertisers’ numbers—and their bills—are falsely inflated via click fraud.
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What is Click Fraud?
Boris Mordkovich of Search Marketing and advertising Normal, a magazine devoted exclusively to search marketing and advertising, defines click fraud as “any click made on an ad with no intention of truly getting or looking for information, but rather with the intention of depleting the advertiser’s spending budget.”
Who is Behind It?
Who would benefit from deliberately operating up your bill? To commence with, your competitors would. The advertisements in the leading spots are often in the crosshairs of the advertisements a tiny further down the page. And if your competitor clicks on your ad a few instances a day or a few occasions a week, the search engines will not notice such tiny numbers. Does not sound like significantly but it can genuinely add up, especially when you have numerous competitors doing it. So they just chip away at your price range until you can no longer afford to advertise on that search engine.
Yet another widespread source of click fraud is search engine affiliates. When webmasters get a reduce of the income from the ads on their internet sites, they at times play the exact same game as your competitors. They quietly click away at your ad and raise your bill—and their profits—one click at a time.
“It Could Come about To You”—Fighting Back
When you believe you have discovered a case of click fraud, you need to collect your info:
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1. the questionable clicks
two. the keywords that had been clicked on
three. when they were clicked on, and
four. the country from which the clicks originated.
You can do this oneself by monitoring your server logs and watching for uncommon increases in activity or repeated clicks from the identical ISP address. Or you can get a third party to study it for you. Clickclub.com, AdWatcher.com and WhosClickingWho.com are examples of solutions that will analyze which of your clicks are valid and present you with all the relevant details in an organized report. This variety of service might cost you from twenty to a hundred dollars a month.