The WIFM in “Going Green” for Small Organization


IKEA not too long ago announced that they will entirely ban the use of disposable plastic bags at their shops starting in October 2008. After that, if you want to purchase one thing at IKEA, you’d greatest bring your personal bag, purchase one (or two, or three…) of their reusable bags, or just dump your purchases back into your cart and wheel them out to your automobile.

IKEA is not alone, a lot of retail and grocery outlets have instituted surcharges for plastic bags (usually about 5 cents per) and city governments are jumping on the bandwagon as effectively. What ever your take on international warming, it appears clear that the reign of the plastic bag is coming to an finish. There will come a time when the phrase “paper or plastic” will no longer reverberate down the checkout lines at the neighborhood grocery store. Our children’s young children will have no idea of what a momentous choice we produced when deciding whether or not it was far better to save a tree and go with plastic, or remain with paper because plastic is not bio-degradable.

Outside of the warm and fuzzy feelings that come from becoming good to our planet, there undoubtedly is something in it for IKEA to take such a powerful stand. For instance, free of charge press — not to mention massive increases in the goodwill value of their company. When I am making a purchasing decision, all other factors getting equal, I know that I am certain to make my buy at the pro-atmosphere firm over a much less- than-concerned corporation.

Of course, this is not just correct for enormous, multi-national companies like IKEA, or American auto producers like Subaru (who have received an EPA award for their waste totally free factory in Lafayette, Indiana.) Each and every single tiny business in America can contribute to planet-saving activities and policies. Thousands of small firms are already incorporating environmentally sound practices and policies inside the scope of their organization. Contemplating that the aggregate of all tiny businesses in America makes them the largest company in America, the effect of Modest Company America banding with each other and going green is massive.

Now, outdoors of the warm and fuzzy feeling that comes from getting very good to our planet, what is in it for little organizations to go green? Undoubtedly, we can not expect to get the kind of free press that IKEA has received for banning plastic bags, or Subaru for creating automobiles with no creating waste. But what we can do is make certain that we are doing almost everything we can to let our buyers and clients know that our businesses take the wellness of the planet seriously.

Little company should not be shy about sending out press releases, newsletters, weblog entries, bulletin posts and the like that tout our participation. Many cities supply “green certification” programs with qualifying businesses displaying the certification logo on their internet site and in their companies. IKEA intends to sell reusable bags, ever believe of providing away reusable bags with your logo and tag going line on them to market your enterprise?

Hopefully, small organization owners will grab the chance to market and develop their enterprise by “going green”. Not only does this have a good influence on their profitability there is a international return on their investment. Business is great when everybody wins.