The Little Business Site Checklist

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There are two sorts of mall company internet sites. These that attract, persuade, and connect with customers…and those that do not. If your site consists of these 10 elements, you happen to be on your way to obtaining a web site that is a correct contemporary marketing tool.

The style and layout of our web site is clean, simple, and skilled.
Our navigation makes it straightforward to find what visitors are searching for. Test it…Have the most World wide web-challenged individual you know go to your internet site and locate particular pages/data.
Each and every page of our web site is Google-Search engine marketing friendly. This implies that each page title and web page description is special and include the right number of characters (up to 70 for web page titles and 160 for page descriptions).
We’re utilizing a specialist e-mail advertising service to create new web leads and create rapport with visitors (we use Aweber.com). Your email signup form (or a hyperlink to your type) should be visible with a contact-to-action on each web page of your web site.
We have a blog as component of our site that we make use of to share firm news and beneficial suggestions. We create new posts twice per month. These posts can be emailed automatically with Aweber.
We have signed up for a free Google account and use the following free Google tools: Analytics (web stats), Feedburner (to distribute weblog posts by means of RSS and email), Webmaster Tools (many advantages), and the Regional Organization Center (puts your enterprise on Google maps).
We are using at least one variety of social media to market our organization and website (such as Facebook, LinkedIn, Twitter, or YouTube). Much more social media = much more exposure.
Our contact details is at the bottom of each and every web page. Contain your physical address for added Search engine marketing positive aspects.
Our web site content material/copy is written in a conversational tone. The Net is a 1-on-a single medium. Don’t let your web site really feel too stiff and impersonal.
Our net address is promoted everywhere we promote and on every single piece of stationary and sales literature.