Following the conduct of cultural, science and technologies, the “three rural areas” activities, an additional government division, “Sunshine Project” pushed to the front. Recently, the Ministry of Finance, the Ministry of Commerce jointly promulgated the “bringing property appliances goods pilot project tender documents”, from December 2007 to Could 2008, in Shandong, Henan and Sichuan provinces of the fridge (refrigerator), color Tv and mobile telephone three goods, carry out “house appliances to the countryside,” pilot, the pilot areas by the central and the monetary signifies to direct subsidies to a particular percentage of capital subsidy, subsidy of up to 13% ratio. This common, if the 2,000 yuan to purchase a refrigerator, the state will subsidize 260 yuan to farmers.
Government will actively market “property appliances to the countryside,” developed for the rural consumer attributes, dependable overall performance, high quality assurance, reasonably priced residence appliances, and offer circulation to meet the demands of farmers and service, activation of the getting power of farmers, accelerate rural consumer to upgrade, expand rural consumption, and advertising the coordinated development of domestic demand and foreign demand. Even though affirming the government, whilst the starting point, many experts questioned, authorities say, whether or not in its necessity, or its feasibility on such a point need to not be dominated by the government. But also in terms of appliance makers, such as pick up a hot potato, even though manufacturers in creating channels and enhance sales, brand reputation point will bring the added value of the class on the other hand is facing the logistics, channel after-sales service strength of the test.
Government set up the stage to promote “rural locations”
Notice, according to tender documents, in accordance with the new trends in rural consumption upgrade, organization of business and commerce, development, production traits for rural consumption, reputable functionality, good quality assurance, reasonably priced residence appliances, and provide circulation to meet the requirements of farmers and following Service is the second “house appliances to the countryside,” the main purpose of the pilot. If pilot successful, “home appliances to the countryside” will be across the nation, the product will also be expanded to five categories (Tv, fridge freezers, air conditioners, washing machines and mobile phones), even though the massive quantity of financial subsidies after the implementation may be tens of billions of element.
Access to the tender invitation reporter identified that the tender documents, bidders should be registered in the production of domestic enterprises, with ISO9001: 2000 good quality management system certification and ISO14001 environmental management method certification, merchandise should be the national exemption tender solution.
View, the Chinese government in foreign trade frictions, faced with overheating investment, the effective step move, “domestic demand” engine throttle would be a wise decision. And the current state exempt the agricultural tax, the implementation of compulsory primary education in rural policies and agricultural prices have actually enhanced the revenue of the farmers. On the other hand, rural energy grids, Tongwangtongjia such measures, but also for rural electricity has much improved. All this gives the circumstances for stimulating rural consumption. Only through government-led intervention in the kind of a reasonably great competitive consumer electronics market place to increase rural consumption, how considerably is anything wrong.
Ministry of Commerce has revealed that a particular individual in charge: “The project’s style idea is from the” export tax rebate “policy to get inspiration, considering that the export tax rebate can properly stimulate the development of exports, then turned to farmers if subsidies equivalent customer class , also should be capable to start to market rural household appliance industry. “The official also stated China’s fiscal expenditure over the past more than a” monetary investment “and” Export Finance “, hope the project can turn into the” Customer Finance “and” public finance “an innovation on the expenditure patterns and try.
China Household Electrical Appliances Association, said Xu Dongsheng, Deputy Secretary-Common of the State to give subsidies for rural household appliances consumption, on the 1 hand support to open up rural markets and stimulating domestic demand, on the other hand to offer an opportunity to brand residence appliances organization. Previously, the rural market place flooded with a lot of no-name house appliances, house appliances to the countryside for the project to supply practical style of low-expense rural markets brand-name residence appliances, household electrical appliances in rural areas will help to expand the brand’s market place share.
This, some specialists are not authorized. Appliance If it can, “rural areas” surely is a very good thing, but the essential is how the countryside. If in 1982 the State Council issued the “urban-rural commodity circulation channels on the clear selection to expand the industrial countryside” was not strong purchasing power in rural places, industrial circumstances are not rich history dictates, then the “house appliances to the countryside” is due to the fact of what ?
In fact, the history of “property appliances to the countryside” is not the only government-led, there is spontaneous formation of enterprises.