The Art And Craft Of Writing



For every single writer, there are two prisms by means of writing our words will be viewed. Readers expect us to be craftsmen. They trust we will have a basic grasp of the components that constitute good writing. Researchers, for example, have located that sentences that exceed this ratio – 1 preposition for each 11 words – are poorly written. They sound initial-grade-ish.  (“Syntactically immature” is what the specialists contact such writing.) The reader can not flow via the sentence with out encountering a verbal hiccup every handful of words.

Researchers have also discovered that sentences that include more than 15 words lead to the reader to go back and study the sentence again to be certain they have understood the meaning. Think about it – some of the most persuasive sentences of our time are short: “Just do it!” “Yes, we can!” “It’s the economy, silly!”

Additionally, the productive writer knows her craft so well that grammatical errors don’t appear in it. Nor do clumsy phrases. Nor does a limited vocabulary.

But the effective writer knows both the technical matter and the methods, has knowledge of the content but can also spot it in the right context, has a message and can find the best medium in which to place it That’s where the art of writing comes into play.


Our language has a million words, and is growing every day. Contrast that quantity to the number of words in the native tongue of Arubans: Papiamento has only 500 words. We English-speakers have so many selections with which to hook our readers. We have infinite combinations that can intrigue our fiction readers, can persuade our non-fiction readers.


—  Regard life as a experiment. Write your most-important letters in 3 different methods and solicit input as to which is most efficient.

—  Use audience-awareness to convince your reader. Contemplate what elements will be most attractive to your various readers. Use words that matter to them.

—  Remove barriers that could stand among you and other folks. Familiarity with their needs will help make that one particular-on-1 connection.

Do not:

—  Confuse persuasion with manipulation. Your efforts must yield mutually helpful purposes.

—  Forget to take into account the reader’s position. Most organization men and women are busy. They appreciate communications worthy of their time.

—  Neglect the queries that might arise in the reader’s head. Have answers incorporated inside your document or letter