While the global Monetary Crisis cloud has not dispersed, but the dawn of European financial recovery flash finish the crisis, Japan and South Korea
Property Appliances Giant is quietly engaged in a reverse pattern of European brands dominate the industry, “European battle.”
Recently, “The Wall Street Journal” quoted the European version of Panasonic of Japan and Germany, chairman opinions as saying the organization in 2013, white goods items in the European market
Sell Quantity will boost to the present level of 1 times.
It is reported that Panasonic to sell 600 in the European market? 800’s
Washing machine , 1000 euros in the higher-finish refrigerators and other white goods product-oriented, high worth-added method of building brands. Expand and Siemens,
Electrolux Domestic appliances and other European organizations as well as South Korea’s Samsung Electronics, LG Electronics differentiate amongst the competitors. Nevertheless, news that the company will launch next year, slightly reduced the price tag of some of the low-finish goods to expand its white goods products in the other groups to buy influence.
European sector, according to DisplaySearch international survey, in 2008 the washing machine market, Western European nations, European manufacturers, about 64% of the share in the refrigerator industry, the share of European makers, as high as 68%, even though U.S. companies with 7.three% share of second. Japanese Daikin, Mitsubishi Heavy Industries and the Korean technique of LG Electronics, Samsung Electronics, white goods marketplace share, compared with European counterparts, have hardly been.
The company expects this fiscal year, in the European market place, sales of white goods will reach 36 billion yen, but 3 at the finish of 2013 is anticipated to expand to 700 billion yen. Reportedly, the firm adopted in higher-finish European marketplace technique, instead of emerging countries in Asia and other low-price route to market. On the one particular hand is due to the characteristics of the European industry, consumer decisions, and partly simply because only high worth-added items can help the high price of logistics and transport. As a result. The organization will not rule out direct investment to create factories in the European approach to the implementation of regional production, which could attain the sales objectives.
In addition, Sony , Toshiba and Daikin Industries and other Japanese consumer electronics giant department, will also be way out of recession pressures on emerging marketplace expansion as well as created markets, particularly Europe and the United States fight for the best European markets.
The identical time as the South Korean government and the EU signed a totally free trade agreement (FTA) relating to the dust settles, in the forthcoming entry into force of the FTA subsequent year, Korean organizations will be about 47 billion dollars to bring tremendous enterprise opportunities background, the two giants South Korea Samsung Electronics, LG Electronics inevitably will additional upgrade its European market, “offensive.”
Lately, a report said Samsung Electronics retaining its position as Europe 16 countries
LCD Tv Market place share in the initial. GFK survey agency report quoted the data authority, said the agency survey in 19 countries in Europe which, Samsung LCD Tv from the beginning to the cumulative sales value in August in 16 nations reached a ranking of the records. Exact same period last year, Samsung LCD Tv is only made in 12 countries, sales of the very first benefits, and this year improved by Germany, Spain, Austria and Finland 4 countries. And Samsung Television in 16 countries occupy more than 20% marketplace share, sales for the failure to get the 1st of the Netherlands (Philips is positioned), Switzerland, Ireland and other 3 countries, Samsung is clearly ready to take the finish of Beneath the “very first” war program.
Information, Samsung Electronics produced in Europe, so why good record, and its in Slovakia, Hungary and other locations full production plant investment has a close connection. At the same time, Samsung LCD TV’s triumph in the European market the huge effect of brand industry penetration, then additional promote the company’s white goods,
Mobile , Computer systems and other products to improve marketplace share.
The other hand, South Korea’s LG Electronics is the new Chocolate phone to B40, B20 and other assortment of new possibilities listed in the UK 1st and then to Europe, America, Middle East, Asia and other nations listed in the path.