New Guide In Series From Olin Enterprise School Promotes CEO Videos As Tool For Strategic Change


St. Louis, MO-IL Picture telling your boss that the plan to re-organize your division is wrong-headed via a secured anonymous e-mail and he responds to your concern in a video message delivered to every person in the company. Fiction? No, it’s known as “ChangeCasting” and a new approach to major organizational modify outlined in a book by professor Jackson Nickerson, the 1st in a series from the Brookings Institution Press and Olin which offers practical solutions and methods for today’s managers.

In this era of YouTube, Skype, iChat and v-casts, video is everywhere. And Jackson Nickerson, PhD, the Frahm Family Professor of Organization and Approach at Washington University in St. Louis’ Olin Company College, says CEOs and managers can harness the energy of video to lead and accelerate alter within their businesses.

Top Modify in a Web two.1 World introduces a net-primarily based approach to communication that Nickerson calls “ChangeCasting.” It opens up a two-way street, linking the corner workplace and employees at every single level of a company via frequent and focused short video messages from the CEO and secured anonymous e-mail feedback from personnel.

“Company approaches employed to last upward of a decade,” Nickerson says. “Now, it really is not unusual to see changes in business approach every two or three years.

“Communicating the want for adjust calls for leaders who can build trust and produce understanding within their organization. Utilizing the most current technology with the principles and process of ChangeCasting facilitates the exchange of concepts that is necessary for strategic alter,” he says.

Several main corporations have effectively integrated ChangeCasting into their management process. In his book, Nickerson discusses these examples, why leading modify is challenging and how internet-primarily based tools are effective and powerful for leaders and organizations open to change.

Major Change in a Internet 2.1 World is a sensible “how-to and know-why” guide, according to its author. It is written for busy managers to study on a two-hour flight who want to hit the ground operating and apply the practical concepts in the workplace instantly. Nickerson says ChangeCasting works for firms of all sizes, public or private, and can be used by managers at numerous levels.

Leading Change in a Internet two.1 World is the initial book in the series Innovations in Leadership from the Brookings Institution and distinguished enterprise faculty at the Olin Company School. Future titles will cover topics such as negotiation, repairing trust and vital and creative pondering. Each and every volume will be concise, accessible, action-oriented and focused on current leadership challenges and investigation-based solutions.

Nickerson is a Brookings nonresident senior fellow in governance studies and director of Brookings Executive Education. He also is editor of Brookings Press’ new Innovations in Leadership Series.

About Olin Company College:
Olin Company College at Washington University in St. Louis is an institution of leaders: distinguished business faculty… exhilarated, brilliant students… and effective, energized alumni. Our 12 company degree and nondegree applications emphasize rigorously analytical, essential-pondering skills applied learning worldwide competence and communication and collaboration skills — advancing today’s business globe and tomorrow’s worldwide leaders. Find out a lot more about Olin Business College on the Internet at:

Internet site: