New Guide In Series From Olin Business College Promotes Ceo Videos As Tool For Strategic Modify

tags (1888PressRelease) Olin and the Brookings Institution Press publish a guide by professor Jackson Nickerson providing sensible options and methods for today’s managers.

St. Louis, MO-IL Think about telling your boss that the plan to re-organize your division is wrong-headed via a secured anonymous e-mail and he responds to your concern in a video message delivered to everyone in the company. Fiction? No, it’s referred to as “ChangeCasting” and a new strategy to leading organizational alter outlined in a book by professor Jackson Nickerson, the initial in a series from the Brookings Institution Press and Olin which offers sensible solutions and methods for today’s managers.

In this era of YouTube, Skype, iChat and v-casts, video is everywhere. And Jackson Nickerson, PhD, the Frahm Household Professor of Organization and Approach at Washington University in St. Louis’ Olin Organization School, says CEOs and managers can harness the power of video to lead and accelerate adjust within their businesses.

Major Modify in a Web 2.1 Globe introduces a web-based strategy to communication that Nickerson calls “ChangeCasting.” It opens up a two-way street, linking the corner workplace and personnel at each level of a business by way of frequent and focused brief video messages from the CEO and secured anonymous e-mail feedback from workers.

“Enterprise strategies employed to final upward of a decade,” Nickerson says. “Now, it is not uncommon to see adjustments in enterprise method each and every two or three years.

“Communicating the want for alter needs leaders who can build trust and create understanding within their organization. Using the most current technology with the principles and procedure of ChangeCasting facilitates the exchange of concepts that is required for strategic alter,” he says.

Numerous major corporations have successfully integrated ChangeCasting into their management process. In his book, Nickerson discusses these examples, why top modify is difficult and how web-primarily based tools are efficient and efficient for leaders and organizations open to modify.

Leading Change in a Net 2.1 Planet is a practical “how-to and know-why” guide, according to its author. It is written for busy managers to read on a two-hour flight who want to hit the ground operating and apply the practical ideas in the workplace immediately. Nickerson says ChangeCasting operates for businesses of all sizes, public or private, and can be employed by managers at numerous levels.

Leading Change in a Net two.1 Globe is the very first book in the series Innovations in Leadership from the Brookings Institution and distinguished enterprise faculty at the Olin Enterprise College. Future titles will cover subjects such as negotiation, repairing trust and vital and inventive thinking. Every single volume will be concise, accessible, action-oriented and focused on present leadership challenges and study-based options.

Nickerson is a Brookings nonresident senior fellow in governance research and director of Brookings Executive Education. He also is editor of Brookings Press’ new Innovations in Leadership Series.

About Olin Enterprise College:
Olin Company College at Washington University in St. Louis is an institution of leaders: distinguished company faculty… exhilarated, brilliant students… and profitable, energized alumni. Our 12 company degree and nondegree programs emphasize rigorously analytical, critical-considering abilities applied finding out international competence and communication and collaboration skills — advancing today’s organization globe and tomorrow’s worldwide leaders. Learn much more about Olin Company School on the Net at:

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