As we are obtaining closer and closer to the last quarter of the year, I wanted to get folks motivated about advertising. Whether classic (print, Television, radio) or social (world wide web), the elements for a great ad stay the exact same. I initially located an write-up from The James Group that spoke about four Types of Advertising Campaigns that Sell very some time ago and have embellished this a bit primarily based upon experiences in classic marketing.
5 Components of a Great Ad:
1. Single Message. Whilst you may have a lot of product or offer you a selection of solutions, promote 1. Feel of ads for Diet Pepsi. They market Diet regime Pepsi and not Aquafina or any other Pepsi product.
two. Catchy Word/Song/Jingle. Expanding up in NJ, the NY Lotto tag line stands out “Hey Ya In no way Know.” Song that comes to mind is the Monday Night Football theme. No matter where you hear it, you consider of MNF.
3. Memorable Character. Orkin Roach. Albeit creepy it gets the message across and we recognize with the roaches and for that matter all bugs and associate it with food.
four. Constant Style Components. Colors, placement of the logo, font, etc. These elements are so essential to get consumers to recognize you by a glance. Absolute Vodka. Very same blue font on the clear bottle.
five. Repeated Theme. Similar to single message and constant design and style element but think about Corona and the focus on the beer bottle. You know that they are on the beach but by no means do you see the faces nor really a lot more than the table, bottle, the sand and beach. Making an emotional response to relaxing with a beer. No mater what the voice is saying, you know it is Corona.
Conventional advertising is not dead. It has taken a back seat due to budgets. You nonetheless require to be heard. Social media tied in with classic marketing gives a stronger voice. Conventional and social advertising differ but nonetheless are related in that you have to know where your target industry is. Individuals still watch Tv, listen to the radio and are on the internet.