The face of large household appliances
Marketplace “Exactions” looked very helpless.
With the company as a domestic gas
Marketing Individual in charge of Wang to lead their colleagues each and every day dealings and hypermarkets in the contest. He gave the “China Network” news out in a price list, the list shows that the company’s hypermarkets channel price is as high as 30% to 50%.
Very first, wholesalers and makers in item checkout, we will from
Sell Amount of deduction of 20% to 22%
Second, the New Year’s Day, Spring Festival, “51”, “11”, Mid-Autumn Festival seven, each and every section of corporate sponsorship to pay 5,000 to 10,000 yuan, with a
Brand A single shop in supermarkets with annual sales of 1 million yuan terms, this will be the organization of three.5% to 7% of the income
In addition, the price of waiting for the several Wang: slotting allowance as a single shop of 20,000 yuan low, many of 60,000 yuan, 80,000 yuan, a higher of 10 million, even 200,000 yuan selected meals, a good position to
Auction Festival fees, supermarkets in the new shop opening, Dianqing, and so forth., and also received a number of thousand dollars to every manufacturer.
In addition, manufacturers have to come up with sales of two% to 3% to RBI from the manager, cabinet chief,
Finance , Procurement and other supermarkets within the layers of relationships
Mall style price of every counter, in 1.five million to 30,000 yuan, eight,000 yuan also poor.
Buying guide Members are also sent from the factory, wages from 2000 to 3,000 yuan a month is required.
Appears in Wang, the companies even if the cost of the item elevated by 50%, not a lot profit. Moreover, these supermarkets “the final one out” method, the exact same assortment of goods, if sales of a continuous row of final 12 months, and was eliminated, got other brand once more “exploitation.”
Even so, Wang nonetheless could not effortlessly withdraw the products come from supermarkets. Supermarkets now account for 30% of the company’s share of sales, and this proportion is increasing. The expense of the other channels only half the hypermarket, about 15% to 20%. “Progressive is not, not into is not.” Wang said.
Far-reaching consultants confirmed the chief adviser Du Jianjun Wang argument. Dujian Jun mentioned,
Appliance Retail Chain retailers in Shanghai, Shenzhen and other major cities in appliance sales have reached a lot more than 70% to 80% share, occupy the mainstream position.
Appears in Wang, presented bribes connected to the hypermarket is a compelling answer, “such as a charge offer for 20,000 yuan, 5,000 yuan for the parties, will turn out to be only cost 10,000 yuan ” addition is to increase the mall area is not involved in sales, decrease expense of sales or agent will transfer the expense of hypermarkets, by them to bear.
Against Wang, he continues to wait, “at least 5 years of pain,” when foreign and domestic residence appliance retail chain enterprises rise far more, or till the supermarkets will be much more of a modest manufacturing operators out of business, will have the light of day.
And Wang where the enterprise is different, Guangdong 1
Sound Enterprises have already fed up, “exploitation”, forced to flee the mall.
“What slotting allowance, Decoration Charges, counter charges, festivals costs, Dianqing costs, endless, and we like meat on a chopping board?? Trampled. “The audio business owners stated the organization was forced final year to this year’s withdrawal from the mall,” is now all more than the country into dozens of retailers about only. “
The boss mentioned, wholesalers single shop, even if the makers failed to 30,000 yuan a month turnover, they have to press the 30,000 yuan deduction of 20%, so if a mall a month do not to many million in sales, we can only shed income. “There are numerous famous audio brands in the supermarkets where the trading is loss of.”
Circuit City with a quantity of the economic downturn across the country, in addition to supermarkets, other channels of sound enterprise less popular, so “into a court death, not into is waiting to die.” The boss had his stereo company to two, 3 markets, the cost of these channels, just more than ten percentage points, “we only have resigned.”
“Channel hegemony” of the argument a long time. Samsung came in January this year, and as soon as
States United States Into the shop due to the fact of costs and rebate discounts and against each other, even though later both sides had been to deny it, but not groundless rumors are the industry accepted “rules” Start clarified. Earlier final year, the National US-block
Air conditioning Giant Gree, Chi Fuzhou triple high court and other air conditioning and property appliance producers and a series of channel-friendly “fire” incidents, but also to lay a tiny taste of smell.
Du Jianjun said that even with foreign home appliance retail
, The Chinese vendor partnership is drastically distorted.