Entered in 2009, projected trends for the market on a “disorder” is no much better word to describe. As the marketplace due to the macro environment and business conditions, a lot of of the new projection was also adjusted the brand approach, in particular has been occupied in the domestic marketplace dominance projection of the Japanese brands, even in 2009 when main twists and turns. NEC , Matsushita in the channel this year made a big modify of face, NEC projectors for three years 3 agents, perform channel modify the “brace.” Matsushita and The East Central Plains Hand 10 years of enjoy is coming to an end. Gengrang sector shock that God Toshiba code, it is tough is followed by “Bole hand man” of the legend, the 1st years of the domestic industry, the brand projection Fang Jian rumored For delisting. According to related reports to statistics, in 2009 initial quarter, the classic giant projection Epson , NEC, Panasonic the big decline in market share … …
Japanese projection In addition, recently baked nine electric firms in Japan in fiscal year 08 annual report. Mitsubishi Electric to eliminate than eight firms are loss, net loss totaled 22,244 billion yen (about 159.six billion yuan), more than 01 economic year IT Collapse of the bubble when the 19,130 billion yen, a record.
Japanese projector brands have different combat encounter, which undoubtedly gave the Japanese brand has been suppressed national brands a chance.
BenQ Projector Huang Zhenyu, mentioned senior product manager. The current crisis, major projector brands are adjusting their approaches to combat the unprecedented winter. In the adjustment process, some channel vendors radical shock, a lot more person Japanese firms to minimize losses and shrinking China’s front, and may possibly be completely removed from the projector industry. 2009 projection of the market place for the brand and the business is not steady for one particular year, some progress has been out. This BenQ projector is an crucial opportunity, so he hopes business BenQ channel Cooperation BenQ partners to work collectively and truly his personal doorstep in 2009 to defeat Japanese brand, and replace the domestic industry lead as the projection position.
Projection of the identical brand from Taiwan Optoma , Luxeon is also a higher-profile strike, 1 after another new tour activities, the objective is to be in a position to market place to Win in the 2009 projection. Optoma volume of China’s general manager, said Zhong Yi, Optoma hope “into the national leading five inside three years,” the fantastic perfect, in the near future, I think that Optoma will be accomplished.
Even just this year to enter the domestic market Vivitek projectors are also hoping to adjust the domestic industry big time, Luxeon rapidly squeeze into the ranks of the mainstream brands strive to obtain in 2009 Sell Objective is 13,000 units, and strive to enter the leading ten subsequent year.
Addition to BenQ, Optoma, Luxeon 3 Taiwan-based projector brands active in the domestic industry distribution, the market has been in comparatively low-important Acer projector hope in 2009 in the domestic industry, a huge projection. According to Acer distributor Digital China introduced, acer projector in the domestic marketplace will highly differentiated selection of new projectors, goods incorporate vibrant, transportable business projectors, and short-concentrate projector, hope to all segments of the industry infiltration. Speaking of homemade projector brand
of course, in addition to Taiwan-primarily based brand, naturally, can not be separated Lenovo, Haier, Changhong, China domestic brands, domestic brands we all know the nearby neighborhood has been suppressed by Japanese brands have not the light of day. Japanese brands are now faced with making a key adjustment time, they naturally want to waiting in the wings ah. According to network projections of the times was informed, Changhong, Haier two just to enter the projector industry, the domestic two “new” will also be supplying a number of new heavy equipment to attack the domestic projection projector market in order to support in 2009 the projector marketplace does not get its personal stability a Territory.
Early as 2007, with household appliances background Changhong, Haier already has two domestic brands to enter the projector marketplace, which brought on extensive discussion projection marketplace. Some people say that they promote the experience of residence appliances channels pass graft projection solution line, the situation for a effective open market to give a really essential prerequisite. It can be stated Changhong, Haier and other Chinese brands into the projector marketplace, and Lenovo are equivalent to the original intervention. Is opening up new markets for their items, but also enriches their own group as a whole solution line, with a strategic layout implies that sales of their items have been capable to play the role of carrying or advertising.
But Changhong, Haier from two years to give folks the feeling of far more conservative and did not have a free hand to carry out big-scale market improvement. So left to the business only to projection market place, “just for exciting” feeling. I hope that in 2009, Changhong, domestic appliances giant Haier both genuinely solid in the projector marketplace, leaving footprints.