In October, a new search engine was launched named Blekko. It attempts to weed out numerous of the tools that on the web marketers typically use. These contain blogs, post marketing sites and many other such devices. In keeping with his personal vision of relevancy the engines founder, Wealthy Skrenta, opted to use human editors to filter such material out. He considers significantly of this content to be sub-par and consequently not worth peoples time.
So how does this affect internet marketers like me, and possibly, you? The first point that will modify will be that since there are human editors who filter out content, no amount of search engine optimization will register a poor or shoddy blog on the engine. Furthermore, those efforts which are meant to place articles as front and center will not function either.
Presently there are no search engine advertising and marketing (PPC) ads running on Blekko but this search engine lends itself so properly to this type of advertising that its unfathomable that they wont have it on there. Especially given that that is the single supply of income for engines like Google who nevertheless requires home 97% or so of their revenue from AdWords Ads and content network ads. Each slashtag is a means to target folks according to what theyre searching for so not only does it support disambiguate searches fort eh customers, it also helps do the identical factor for advertisers. Consequently when an individual searches for Massive Red youll know if theyre searching for the bubble gum, the sports team, the Verizon ad campaign or the song. You will then have a much less difficult time serving advertisements onto to those who care about them. This will drastically aid how web marketing and advertising operates in the search engine space.
Does this imply that this engine will be a Google killer? It remains to be seen but the intelligent cash is no. Other engines have come out in the past to massive hype amongst the intelligentsia of the web globe the techies, geeks, venture capitalists, marketers and bloggers all to no avail. Wolfram Alpha is a fantastic example of this. It was supposed to overtake Google in searches associated to calculations and detail-oriented searches. The problem is no mass marketing, as a result no 1 knows about it from the mainstream. It has to create up a following sufficient to give it crucial mass which is difficult when men and women are essentially content to use Google which also does simple calculations on its personal or else tells you who does.
Nicely see what sort of influence it has, but for now Googles dominance is not in jeopardy. Most people will probably uncover this system also complex to care about it more than their personal method. Thats, of course, only if they hear about it at all.