Frozen Foods in the U.S., 3rd Edition | Industry Research Report


Marketers and retailers of frozen foods have capitalized on recessionary conditions to supply buyers alternatives to costly dinners out. Though economic circumstances are gradually enhancing, Americans are still “eating in” much more often, and frozen foods supply a convenient way to prepare the wholesome, price-effective meals buyers want. Packaged Facts estimates that U.S. retail sales of frozen foods and beverages by way of all retail channels totaled approximately $ 56 billion in 2010, with sales up 22%—or $ ten. billion—during the 2006-2010 period. And with new solution introductions now selecting back up, the market place is forecast to close to $ 70 billion by 2015.

This entirely revised Packaged Details report examines the U.S. marketplace for frozen foods and beverages sold to buyers via the whole retail spectrum. The 2010 edition of Frozen Foods in the U.S. takes an omnibus method, delivering a broad overview of the frozen foods marketplace as a whole tracking five main classifications: Center Plate, Desserts, Vegetables/Appetizers/Snacks/Sides, Breakfast Foods, and Beverages. A extensive “Market Overview” chapter supplies general sales statistics and breakouts by classification, along with a thorough analysis of the existing industry outlook, examining overarching trends affecting frozen foods sales such as the economy, well being/wellness and environmental issues. The report also gives comprehensive marketer and brand share breakouts in these categories exhibiting the most activity in 2010. A chapter focusing on marketing and new solution trends in frozen foods—e.g., comfort, wellness, and “green” appeals—and a chapter on customer trends complete the analysis.

Frozen Foods in the U.S. documents ongoing and emerging product trends, making use of information from Datamonitor’s Item Launch Analytics tracking service to quantify and categorize new product introductions. Detailed sales figures are compiled utilizing SymphonyIRI’s InfoScan Evaluation information for mass-industry channels and the report also tracks sales by means of natural channels utilizing SPINSscan information. Experian Simmons Market Study Bureau and Packaged Facts’ own custom, on the internet customer survey information type the basis of an in-depth examination of customer trends, including attitudes toward frozen foods and associated trends such as the economy and healthy consuming, as well as solution and brand penetration levels and preferences. As with all Packaged Facts reports, the wide range of information is presented in effortless-to-study and practical charts, tables and graphs.

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