Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online analysis on book marketing.
A important approach in any advertising program is to know your competitors and productive authors will analysis competitors before investing time in writing, editing, re-writing, and publishing. How several others have written on the same topic? How have those topics sold? What related books have done the greatest? And what created these books effective?
This may sound like a daunting process but it is now as simple as sipping iced tea on a hot, humid day, thanks to a new website named TitleZ – TitleZ enables customers to instantly retrieve historic and present Amazon rankings on competitors’ books and produce reports with 7-, 30-,90- day and lifetime averages. A lot more importantly, you can use this tool to investigation your subsequent book or generate a marketing and advertising program employing the details furnished.
By going to TitleZ you can compile a list of related books, comparing and contrasting sales figures and rankings. You will want to hurry and check it out now whilst it’s totally free in its beta testing stage. Right after the beta testing period expires the service will be available by paying a month-to-month subscription fee.
As a book advertising specialist, I have found TitleZ to be extremely useful in offering book marketing advice to my customers. Authors will uncover this tool useful in coming up with book publicity and book publishing strategies.
Go to their internet website to learn how a particular book or a group of books has performed over time relative to other books on the market. All you have to do is enter a book title, a subject, author or publisher and TitleZ within seconds comes up with a comprehensive list of books from Amazon plus historical sales ranking data. This information enables authors to see how subjects and certain books execute more than time and to appreciate what’s hot and what is not.
Among the positive aspects TitleZ cites when making use of its tool are:
· Determine trends with book-acquiring shoppers beyond the leading ten lists to see inside a provided topic which books are gaining in interest and which are declining.
· Rapidly and effortlessly uncover very best-selling and up-and-coming authors on a certain topic.
· Review renderings of book covers, along with sales ranking information, to see what design and style functions are functioning in the present marketplace.
· By examining prices of competitors’ books you can make a better informed decision on what to charge for your book.
· Uncover out how successful promotional appearances, tours, book signings, and advertising activities are in driving sales.
If you aren’t entirely convinced but that TitleZ is worth a cup of coffee’s time to attempt out, than just pay a visit to the web site, point and click two or 3 occasions, enter just one topic, and examine the data returned. You are going to then turn out to be convinced. For far more data about book advertising visit: http://www.book-marketing-specialist.com.
About Scott Lorenz
Scott Lorenz is President of Westwind Communications, a public relations and advertising and marketing firm that has a special knack for operating with folks and entrepreneurs to assist them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, medical doctors, lawyers, inventors and entrepreneurs. As a book advertising and marketing expert Lorenz is called upon by prime execs and bestselling authors to promote their books. Find out much more about Westwind Communications’ book marketing and advertising method at http://www.westwindcos.com/book or make contact with Lorenz at [email protected] or by telephone at 734-667-2090.