campaign From the beginning to now, presented to the Abolishing of poor news appears to constantly, as Zhejiang Stationery Co., Ltd., executive director of the Wonderful Sage, the industry’s predicament has offered her a lot of food for thought and anxiousness: raw material prices, RMB appreciation, labor expenses, the export tax rebate price down … …
Poor are changed, modify to remedy. “I feel, Yiwu toy industry is to modify the time, labor-intensive has come to a tiny alley, we need to make an situation of the worth-added merchandise.”
Technological innovation, the supply for enterprise improvement
Technological innovation is the source for enterprise improvement, is the tool for enterprises to participate in market place competitors. Has technical positive aspects will allow enterprises in industry competitors invincible.
“In July of this year, our company engaged in the famous ‘puzzle king’ Yang Qingbin teacher as our enterprise consultant, the main push Educational Toys Investigation and improvement. “It Abolishing of introduction, Yang Qingbin Taiwan Educational Toys Market veteran, in his early years in the United States to operate on innovation and development of educational toys at home and abroad have a deep foundation.
Has been quite focused Toy Story technological innovation. As early as 2001, the “Story” to set up R & D, from only 2 folks in 2002, steadily developed to now has 17 research and development group, along the way, no tough words. “This employ Young teachers, we also have wonderful expectations of hope under the leadership of the teachers Yang, Story toys can enhance independent innovation capability, at a larger platform to participate in industry competitors.”
At the identical time, the figure of toys also actively carried out with the university Cooperation And with Zhejiang University to establish a extended-term relations of cooperation.
Culture, deep plowing, the nation is the globe
Toys can be repeated, but the culture is unique, as ” Barbie Doll “Rooted in American culture, young children are properly sought soon after around the globe.
“Ancient Chinese culture, if implanted in the culture of our products, you can add value to their items so that merchandise glow lasting vitality.” Abolishing said, “Fantastic Sage” on how to implant item, cultural useful to discover the concern.
From the beginning of 2006, “Story” a year and a half with the improvement of “smart lighting” This new toy puzzle. “This toy into some of our exclusive culture of China can play in the approach of young children and foster their thrifty habits and all round potential to grasp.” In 2007, the Shanghai Toy Fair, with exclusive cultural connotations “lit wisdom” was a toy record “Star” design contest?? boy toy silver, and therefore obtained a national patent.
Present, Abolishing are regarded China’s “Character Primer,” “Students” and other conventional Chinese culture into which toy inventions.
Self marketing and advertising network Striving to grow to be the domestic leader in educational toys
Exported, lucrative, and have traders on behalf of paving domestic sales, and profits are high, but also had trouble setting up advertising and marketing network.
“Following comprehensive consideration, we have chosen to specialize in the domestic market place. At that time, everyone laughed our ‘silly’.” Abolishing stated, for profit considerations, the vast majority of Yiwu Toy Organization Pick to do foreign trade. “I believe China is the world’s most populous nation, if we can do the domestic industry, it has been a quite exceptional achievement was.”
Since 2002, following seven years of tough, “Story” of independent marketing and advertising network showing shape. At present, the figure of toys in the nation has 1009 KA (KeyAccount) supermarkets, far more than two,500 local modest retailers, in Beijing, Shanghai and Guangzhou have far more than 120 sales staff across the country established an extensive sales network and deep connections to foundation.