For decades, police detective shows have dominated the airwaves. From Dragnet to Hill Street Blues to CSI, individuals can not look to get sufficient of the very good-guys-catching-bad-guys formula. But a long time ago, a veteran police detective told me that most of these shows have no relation to reality. In reality, he mentioned the most realistic Tv police show that was ever aired was the long-operating sitcom Barney Miller. With a dose of humor and quite small drama, that show depicted what truly goes on behind the scenes in the police world.
This exact same problem takes place in the public relations sector. I can not feel of any Television show or film that has ever depicted PR individuals accurately. What’s far more, I think the way PR specialists have been portrayed in common culture has not only hurt our reputations, but has also provided a quite skewed notion of what we truly do.
So I thought it may possibly be useful if I invest a little time dispelling some of the typical myths of the PR profession.
* Spin Physicians: In reality, spin is not in the vocabulary of most PR pros. You genuinely cannot “spin” the truth anyway, due to the fact most editors and customers of the media see proper by way of it, besides a tiny amount of research on the Internet will tell the accurate story. Now, granted, part of our abilities resides in assisting our consumers articulate themselves greater, but not for the objective of obscuring the truth. Rather, to assist customers be as clear and cogent as humanly feasible in their statements to the media. Truth is the best ally of a PR skilled.
* There’s a Sucker Born Each Minute: In Tv and films, the publicist or press agent is usually engaged in a game of attempting to fool or manipulate the media into favoring their client, or opposing their client’s competitors. In the real globe, our part is not to fool the media, but rather, to function with them to aid them do their job. In reality, a recent survey of 750 journalists revealed that 75 percent of them truly uncover well-targeted news releases and pitches with high-quality content beneficial. Most journalists do not disdain PR folks carte blanche they only disdain the bad ones. Instead, they frequently embrace a select quantity of PR pros to work with to support them create meaningful content material for their audiences.
* Controlling The Media: PR professionals never control what goes on the air. Rather, we provide content, data and material that are of value to those in handle of what goes on the air and in print. If we do our job proper, the news outlets get great material for their audiences and our customers get a fair shake as sources for that details. We don’t fool anyone. We just support them with truthful, honest data.
* The Huge Schmooze: Often, Television shows will feature PR folks or executives meeting prime reporters more than a drink at a smoke-filled bar, bargaining with the reporter to give him a bigger story if he keeps some sordid detail out of the headlines. That went out with parachute pants and women’s blazers with large, poufy shoulder pads. In today’s planet, the Net moves news and communications more rapidly than ever believed achievable back in the days when boozing it up with a reporter may have kept a client’s name out of the papers. These days, reporters don’t have the time for a drink in the middle of the day they’re too busy chasing the stories and generating deadlines.
Moreover, this is the age of the 24/7 cable news juggernaut and World wide web bloggers who get news suggestions on-line faster than any traditional newspaper or Television reporter ever could back in the day. Today’s equivalent of schmoozing is friending a reporter on Facebook and catching him on the web so you can chat to him about your story thought.
These days, your story and your info need to win reporters, editors and producers more than on their personal merits. The truth that you are a buddy doesn’t carry a lot weight anymore. After all, most media folks have a couple of thousand close friends on Facebook. You’re no longer in really elite firm.
Those are not all the myths, but they are the ones that struck me as the most prevalent. Good PR specialists are honest. The “truth” is not only their buddy, it is their guide. Finally, there is so considerably media out there nowadays that you can no longer schmooze your way into the good graces of influential news outlets. The news and the media move as well quickly for that and competitors is greater than ever.
The tricks and schemes we see PR individuals pull off on Tv and in movies don’t really have a spot in the genuine globe and critical PR pros-and their consumers-currently know that.