There are six principal places, or motives, to employ follow-up techniques in your day-to-day business life: thank you personal gather information administration give data and item and service sales.
In a previous post I talked in detail about the first 3 and now I’m going to examine the remaining three regions of stick to-up. I’ve listed the advertising and marketing methods you can use below every single important area and also examples of the kind of content for each of these follow-up tactics.
There will be several occasions that your follow up communications will deal with administrative information. Never dismiss these opportunities – they supply you with a reason to touch base with your list and show your consideration to details and assistance for their achievement.
Examples of comply with-up with regards to administration:
* give details about upcoming events –> when people have signed up for mastermind groups, membership groups, workshops, teleseminars, client meetings, etc. your follow-up will consist of details about phone-in lines, private e mail addresses, passwords, dates and instances, and the like
* confirm sign up –> use a comply with-up email to confirm a person’s sign-up (to teleclasses, groups, mastermind calls) and use the opportunity to insert a fast tip to reinforce that you are an specialist and they’ve made the appropriate decision to sign up
* reminders of deadlines –> a fantastic adhere to-up advertising tactic is not only necessary (to remind busy folks about crucial deadlines) but also a possibility to re-iterate all the factors why they should meet the deadline – for things such as: ending of particular sales and promotions, registration is closing, send in their answers to a survey, last likelihood to participate in a exciting contest, and so on
two. Offer information
In addition to providing administrative particulars to your list, you should also make a point of regularly following up to offer info that aids people resolve their dilemma or issue. You want to make sure that all of your adhere to-up provides valuable and need to have-to-know stuff, but this is where you can actually demonstrate your knowledge and develop respect and credibility with your prospects and clientele.
You need to be constantly on the appear-out for excellent issues that you can share – whether or not it’s from you or other trustworthy companies and people. Use your stick to-up advertising and marketing to give your list no-charge, indispensable and relevant info such as:
* links to other websites
* case studies
* link to ebooks
* achievement stories
* other people’s teleseminars, workshops, books, merchandise
three. Product and service sales
Of course speaking about comply with-up marketing and advertising techniques wouldn’t be comprehensive if we didn’t speak about sales stick to-up.
A lot of firms only follow up with their prospects and buyers when they want to sell them some thing. I hope that after reading all the material prior to this section that you realize that adhere to-up demands to be so much a lot more than that.
How typically do you consider folks want to be contacted and asked to acquire some thing? How about a big fat zero! But men and women do want to be kept informed of your offerings so that if they make a decision to buy a product or service, they have all the information.
So when you are sending out sales comply with-up communications neglect the difficult-sell and view it as just another opportunity to give folks on your list valuable and essential information.
Below are a handful of of the factors you would comply with up with prospects and consumers regarding items and service sales:
* up-sell –> let them know about a excellent add-on to the solution they just purchased – and offer a special value or bonus for them if they acquire it
* cross-sell –> tell them about a new service, solution or VIP program that builds on the understanding and knowledge they’ve gained from the earlier offerings they bought
* affiliate goods and services –> keep your list in-the-know about other people’s products and solutions (your affiliates) that could be of help to them
* contests –> keep your list engaged and show them your fun side by holding cool contests that supply an chance to win one thing if they demonstrate what they’ve learned, give the greatest testimonial, refer 3 buddies, answer a fast survey and so on
* verify in with very first-time customers –> use follow-up to find out if they are happy with their purchase and to see if they have any queries or require something else – of course, don’t neglect to inform them about an additional goods they might like
* bonuses –> why not surprise your list with a comply with-up that holds a surprise bonus for them – something like a digital goodie, bonus report, on-line coupon, resource list, consultation, and the like
* specific promotions –> let your prospective and present customers know about any special promotions or sales you are possessing – in honor of Christmas, 1st day of summer season, your birthday and so on…be creative
Take some time right now to look at exactly where you could match some of these stick to-up methods in your organization and advertising activities. Utilizing adhere to-up marketing can make a large difference in your achievement.