Company and Social Media – When Worlds Collide


About 2 years ago there I am listening to 1 of those casually dressed web guru types inform me how social media is going to alter my planet. “Practically nothing will be the identical. It will alter company forever!” I thought to myself (insert sarcastic tone) Oh great because I just adore the fact that when my blackberry goes off at 10 at night folks believe I must gleefully answer it. In the imply time my company’s Chief Advertising Officer is going on and on about the impending revolution, about communities, and open communication. Blithering on about what it implies to our business.

Me I am not a higher ranking type of guy. My part in life is far more akin to that of the chief cook and bottle washer type. But I reside in the tech world so new technologies is not all that scary to me. At that point admittedly I’d been on Linked In for many years and My Space for a bit. One kept me in touch with a globe filled with my skilled contacts which created best sense. In sales and company it’s not usually what you know, but who you know. On the other site let’s just admit I was an on-line loser. I had my dad, my sister, wife, a single daughter, and host of bands, film makers and comedians who wanted to be my buddy but no one particular true. The horrible flash backs to life as an unpopular nerdy boy in grade college aside I continued on. Had my 1st expertise with social media been a singles bar not only would I be going house alone but my buddies would have ditched me, leaving me in a questionable neighborhood with no income and no ride. Thankfully for me it was just the world wide web.

So, like a great soldier I listened. I ran out to sign up for Facebook, purchased a copy of the Clue Train Manifesto (which I am confident getting something with the word manifesto in it puts you on some variety of government watch list)and Wikinomics and waited for my professional life to start a Groundswell and take on a very lucrative cyber fueled virtual life of its personal.

This time about I added a few folks I knew from function and my buddies list grew modestly, then I joined a handful of networks, and it grew a tiny a lot more. Over time a handful of vendors located me, then a couple of buyers. It looked like something else you get out what you place into it unless you had a really hot image of yourself. Amazingly adequate even on the web a guy in blue polo isn’t considered excessively hot even if he leaves his pocket protector at property.

Being reclusive I did my best to ignore the application invites. Things like join my mob, send me a drink and other nonsense seemed like a frivolous waste of time at this point in life. Then it happened a few college friends added me. Then a couple of more. Sometimes it felt wonderful to hear from them but other times it was a why in the planet do I care what they are carrying out now moments. Bus nonetheless I accepted their requests no cause to be rude. A handful of Ex girlfriends came by to say hi. I’m older, wiser, far more worldly so why would I care. It really is harmless appropriate?

In addition to time has been type to me, I have a pretty wonderful life. And that is when it hit me do I truly want the girl I liked in kindergarten to know what my consumers are saying and much more importantly do I want my enterprise associates, clients, and co workers to know anything about my previous based on comments from people who knew me when I was young, dumb, and awkward.

There is not significantly that I hide from but the thought of me in a hideous suit my mother produced me put on for college images as 12 year old might be a single of them, there was the one particular wild weekend at college when I looked like John Belushi on a bender that was not indicative of my studious book worm nature, or worse however me and my assortment of other dweeb friends playing Dungeons and Dragons on a completely beautiful Friday evening in 1985. Yes I played D&ampD and I looked specifically like the stereo common guy who played D&ampD did. So my worlds collided but just a small at a time. Is Facebook the root of all evil? Time will tell. Will our culture grow to be ubiquitous, open and tolerant of the teenage geek turned married professional? The ugly duckling turned into the proverbial swan, maybe but it’s unlikely. Most of all do I want to prove to the guy who beat me up in the 5th grade that his inclinations about me had been indisputably appropriate three decades later and that I am in fact a geek.

NO! Men and women nevertheless tell me each day that social media is going to alter the world. That organization and life are bound to grow to be inexplicably linked. To which I say thanks but no thanks. The company hasn’t come rolling in. Social Media might be a wonderful way to go if you are hawking get wealthy quick schemes or connecting with already established buyers but at the moment I’m not finding wild and new exotic markets and consumers to sell to and in turn they are not locating me either. With all the fantastic things the net has brought into my life social media just isn’t 1 of them. So get in touch with me old fashioned but I am just pleased I can order books on Amazon at a discount, get free shipping, and not pay sales tax…for now.

Now If you are going to excuse me I’m off to upload a lot more photographs of my flower gardens so much more men and women can poke entertaining at me. On the upside it’ll make my mother pleased. Then I’m off to contact write on my favored DM’s wall.