Chinese Hardware Industry, Customized Advertising and marketing – White Stone Texture – China Wall Stone Texture

tags There have been 10 billion appliance business, the enterprise, while the hardware business, with annual sales of Guoyi even a handful of enterprises, the industry’s only well-identified trademarks in China – elegant with annual sales of no more than three million It can be stated that the Chinese hardware market is nevertheless in a rudderless era. In the hardware marketplace, the marketing of standard warfare, we can usually see the evening sky meteor flash, these moments of gorgeous adequate to make our domestic company neighborhood to see hope for the way out – that is, marketing personalization.
Personality traits of China’s hardware industry are as follows:
1, individual decoration is escalating, DIY only highlights the personality and taste
It is understood that ahead of most of the property decoration decoration business please lump sum can now own up to 54.three% the proportion of the decoration, which reflect the customers, house decoration is not only floor tiles, a mixture of wallpaper, but their character, taste embodiment of family atmosphere and develop the want of his own views.
two, non-professionals to grasp the acquire of building decoration supplies, the appropriate to speak
Simply because the decoration is a individual expenses, one particular of the biggest expenditures, despite the fact that the majority of consumers are an outsider, but displaying a expanding number of customers (up to 91.2%) participate in and grasp the discourse of the proper purchasing choice. Their purchase selection approach, despite the fact that it will make reference to other people’s views, but also according to their actual situation and the right products to figure out the ultimate choice-creating.
three the surface is to look at the high quality, in truth is to appear at sensory
Consumers concerned about the focus of creating supplies items in the product high quality (proportion 42.five%), the terms for such a skilled, non-pros, and others can only really feel of the recommendation just before picking great quality merchandise.
The second is the cost (accounting for 27.3%), the face of customers concerned about the value, in truth far more concerned with expense-powerful every a single under investigation, and each are not open around that cost, in huge and medium cities, not the lowest selling cost of the most Great, but a seemingly very good good quality was good, the price tag value of merchandise sell the greatest! In reality, their buying psychology is the identical: they really feel far better good quality and very good value for funds is their greatest alternative.
four, customers do not care about the brand from the previous to the present concern about the brand step by step
63% of consumers surveyed do not bear in mind the brand of utilised hardware items, 28% of buyers believe there is no use of brand merchandise. Customers also far from the formation of customer awareness of the brand, but with the pursuit of consumer tastes and people to participate in the decoration for the duration of the course of the concern about the top quality and expense-successful, buyers do not care about the brand transition from the starting to pay consideration to brand constructing components.
Integrated hardware market place is characterized by the above, to account for hardware market, a location, grasp the customer’s person demands is an inevitable trend.