The previous two years, the domestic audio business has been the cold winds whistle, unable to extricate themselves in the low ebbs, we are trying to discover the way out, but shuffling by means of a multiple markets, it appears not effective. Though the end of the lively White Swan image of the market improvement has brought a burst of excitement, but quickly silent. Sound in predicting a giant boss audio industry in 2005, and even assert that: the situation is worse than in 2004! Audio sector actually desperate yet? Reporters right after the visits, the just-concluded Consumer Electronics Show (CES), where an impression from it.
This CES exhibition, 3 categories audio products occupy a considerable amount of “site.” Not only traditional stereo and vehicle audio alone to get pleasure from two principal halls, and Hi-Fi Audiophile in Las Vegas, a luxury urban hotel special separate exhibition, the whole region even much more than the traditional flagship item color Television.
Commendable overall performance audio section, summarized in the commonplace or the “two points”: one particular brand to be difficult, the second is to have new factors to see genuine. In terms of standard stereo, the entire market chain from the point of view of all levels are themselves the highlight of arrests the eye.
At the upstream section, Dolby, DTS, and LSI and other audio solutions represented by their respective companies took out house-weapon. The joint spaces in Dolby Intel introduced the SOUNDROOM, Property THEATER, MASTERSTUDIO three categories for different consumer solutions range. Intel has also set up their personal booth meticulously the automobile stereo, personal computer games, virtual surround sound program, 4 key systems of pure digital cinema for guests to encounter the newest items. The DTS and the LSI were also organized a special release of new technologies. Is noteworthy that, in the past the Lord to do audio remedy LSILogic the CES show for the very first time announced a deal to enter the market via the issuance of the initial items LSILogic show processors VDP-7500, to the flat panel show market place, producers a price-effective remedy programs to meet the higher-definition digital Television and show aspects of the increasing demand of customers.
Machine items in the end, the Japanese Denon, Yamaha and the conventional massive European and American companies have introduced the newest generation of conceptual merchandise. Makers in China, some firms with international background, such as Swans, Grand Hyatt, Wafer are on the debut show. One particular reporter had the honor to see the Swans sound designer, Mr. FrankHale Canadians, who briefed reporters on the specifics of the exhibition’s subsequent generation of items. In South Korea and Europe is a modest popular Grand Hyatt for the 1st time a extensive museum exhibition region selected, the effect is not satisfactory, the all round scenario investigated show self-assurance, early action have to be decided subsequent year, a location in the audio post-Museum . Regrettably, the Chinese audio industry’s two giants and Adore waves CAV does not appear on the CES show. CES attaches excellent value to the consistency of exhibitors, this brand recognition in the international marketplace, the instruction is quite critical in fits and begins practice will have endless difficulty.
CES exhibition audio efficiency is a mirror plate, Chinese enterprises need to seriously reflect on the characteristics of a search for their own way, in brand development, new technologies and new product development and international locations of wonderful strength, out of the winter, usher in spring is no longer a dream.