Bormioli Rocco in partnership with Slow Wine 2011


A mouth-watering anticipation of the inauguration of the Turin Salone del Gusto will take place in the Venaria Reale Court on the outskirts of the city, and the event will be portion of the official celebrations for the 150th anniversary of Italian Unity. Wednesday 20 October will see the national presentation of Slow Wine, the new wine guide published by the Slow Meals publishing business, and  the halls of the ex-residence of the royal house of Savoy will play host to a wine tasting occasion featuring wines from winemakers awarded the guide’s leading rating, the “Chiocciola” or Snail.

Amongst the partners involved in this publishing initiative aimed at advertising the image of leading good quality Italian wines, Bormioli Rocco takes its rightful location, and as component of the occasion will award the Bormioli Prize in the presence of connoisseurs, international restaurateurs, journalists, winemakers and wine merchants.

The partnership with Slow Meals Publishing is however one more sign of the group’s want to help and reward little-to-medium sized winemaking firms that show respect for environmental sustainability and for the neighborhood roots of their wines… with all the consequences this brings in terms of respecting the complete vine developing tradition and winemaking program of distinct geographical locations. In a broader sense, the collaboration among Bormioli Rocco and Slow Meals is based on shared values, above all the education of taste and the protection of biodiversity and standard traditional goods.

Both the wine guide and the prize share the very same objective: to project the top quality of Italian wine the planet more than, aiming at people who appreciate conviviality and gastronomic excellence, but are also intensely aware of the topic of environmental sustainability and  of drink-and-drive problems.

In its firmly-established function as a promoter of the culture of fine wine and food, Bormioli Rocco will provide its glass tumblers and its wine tasting glasses for the Workshops and the Taste Theatres for the duration of the Salone. Elegant, functional, specially developed to exalt the sense knowledge of drinking wine, the company’s wine glasses – Premium, Riserva, Kalix, Dulcinea and Sara, to name a few – comply with all the needs of each skilled providers and consumer finish-users.

For further details on Bormioli Rocco, such as hotel supplies, cocktail glasses and beer glasses, pay a visit to the site

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Public Relations Division
Simona Bonati
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