Author(s): 1Youssra Riahi, 2Sara Riahi
Affiliation(s): 1Faculty of Informatics, International University of Rabat Technopolis parc, Morocco,3Department of Mathematics and Computer Science, Faculty of Sciences, University of Chouaib Doukkali Jabran Khalil Jabran Avenu , Morocco
Nowadays, companies are starting to realize the importance of data availability in large amounts in order to make the right decisions and support their strategies. With the development of new technologies, the Internet and social networks, the production of digital data is constantly growing. The term “Big Data” refers to the heterogeneous mass of digital data produced by companies and individuals whose characteristics (large volume, different forms, speed of processing ) require specific and increasingly sophisticated computer storage and analysis tools. This article intends to define the concept of Big Data, its concepts, challenges and applications, as well as the importance of Big Data Analytics.