Google AdSense is hands down the most common marketing network among site publishers. Although several publishers are complaining of low earnings it is nevertheless regarded extremely hugely with publishers. Although earnings possibly low, there are many tweaks you can make to your ad blocks to boost CTR immensely. I’ve been utilizing AdSense for over 2 years and these guidelines are based on my experiences as effectively as a lot of other folks in the industry.
Pictures or Text – AdSense enables numerous formats like image ads and text advertisements in numerous sizes, primarily based on my usage text advertisements execute best. This is mainly due to the reality that banner advertisements have long signified advertisements and hence they are ignored by the casual surfer.
Ad Size – There are dozens of sizes available as effectively, I’ve discovered the huge rectangle to carry out ideal, right above your content material, the skyscraper is also known to carry out well nevertheless I didn’t discover this to be correct testing it on a number of websites of mine. You can also squeeze in some hyperlink units which are really compact and converts well even so normally supplies a quite low CPC.
Colors – This is one more crucial aspect, you want to choose a color that is not also contrasting that it turns readers away and also not also ‘dead’ that it goes unnoticed. While it really is fantastic to innovate, some issues are ideal left how they are meant to, and this applies with colors also, the blue hyperlink color works really effectively, for the hyperlink text as it symbolizes a link that can be clicked, if this is utilized make positive the description and URL blend with the text of the site, also for the hyperlink color, even the hyperlink color that follows the pattern of the web site or the colour of your titles perform well. It’s very best stay away from any other color combination, even though entirely contrasting colors could offer excellent CTR sometimes, it probably annoys the rest of the visitors (who would not click on the ad) and does much more harm than damage. For the background, blend it with the background of your internet site.
The above explained design combination is what has worked ideal for me following testing many combinations, even so each and every internet site is distinct and although the above mixture generally operates properly, your greatest bet would be to hold tweaking and testing till you figure what performs greatest on your internet site.