Pet Food in the U.S.: Other Pet Food: Well being, Humanization and Higher Quality Ingredients in an Increasingly Value-Driven Worldwide Market
Pages : 105
The U.S. pet food marketplace has not just survived the spring 2007 recalls but established its resiliency, with 2007 sales up more than previous years and healthful growth continuing via 2008. Yet heightened security issues on the component of pet food makers and consumers continue to shape product development and marketing, as properly as the selections of pet owners looking for the safest and healthiest items feasible. At the top of the list are kibble, canned and raw/frozen foods produced with ingredients that are all-natural, organic, grain-cost-free/non-allergenic and pure, as nicely as created in the U.S.A., locally grown, “whole” (fruits, vegetables, grains, and so on.) and human-grade. Foods making functional appeals also continue to proliferate, especially these targeting age- and weight-related circumstances by means of the inclusion of novel ingredients like glucosamine, omega fatty acids, antioxidants and probiotics. In other words, premium pet foods stay the main value growth driver in the U.S. marketplace, with ever larger quality components fueling the premium wave.
At the identical time, one particular factor marketers and retailers at all levels of the marketplace can not afford offered the faltering U.S. and worldwide economies is complacency. More than ever just before the capability to convert pet owners to greater priced products—or hold them purchasing them—will rely on marketers’ good results in communicating product positive aspects and tapping into the ever-potent human/animal bond. Helping to make the case are new celebrity spokespersons like Cesar Millan with his new Dog Whisperer line, and Ellen DeGeneres with her co-ownership in Halo Purely for Pets, with other good trends which includes rapid growth in the natural supermarket channel and an increasingly globalized industry in which components suppliers like Cargill are looking to stake a deeper claim in pet meals (in Cargill’s case by especially targeting the U.S. agricultural retail channel as nicely as global markets). At the exact same time, new products continue to flood the market place, which saw a lot more entries in 2008 than in any previous year.
Pegging 2008 U.S. sales at $ 17 billion and global sales at $ 49 billion—and projecting steady growth by way of 2013—the report supplies market size estimates for the general retail universe, whilst quantifying mass-market sales to the marketer/brand share level making use of information from Info Sources, Inc., and also supplying market size and marketer share figures for the natural supermarket channel. The report completely documents competitive, new solution and retail trends, as well as trends in pet food purchaser demographics and life-style pursuits (media and advertising and marketing psychographics, Internet usage, “green” involvement, and so on.), based on data from Simmons Industry Investigation Bureau, BIGresearch, the American Pet Items Association and other sources.
Bringing to bear a lot more than 20 years of expertise in analyzing this industry and drawing on Packaged Facts’ broad cross-category knowledge, Pet Meals in the U..S pinpoints strategic directions for existing and potential marketers, with a forward-seeking concentrate on high-growth item segments and industry-driving trends.
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Much more Reports :
Pet Food in the U.S.: Cat Food: Health, Humanization and High Top quality Components in an Increasingly Worth-Driven Global Marketplace
Pet Meals in the U.S.: Overall health, Humanization and Higher High quality Components in an Increasingly Worth-Driven International Market place, 8th Edition
Pet Food in the U.S.: Dog Food: Well being, Humanization and High High quality Components in an Increasingly Value-Driven Global Market place
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