Pet Meals in the U.S.: Dog Meals: Well being, Humanization and High Good quality Ingredients in an Increasingly Worth-Driven Global Market place
Pages : 136
The U.S. pet food market place has not just survived the spring 2007 recalls but verified its resiliency, with 2007 sales up over previous years and healthier growth continuing via 2008. However heightened security issues on the portion of pet food makers and buyers continue to shape solution improvement and advertising, as properly as the choices of pet owners hunting for the safest and healthiest goods attainable. At the best of the list are kibble, canned and raw/frozen foods produced with ingredients that are all-natural, organic, grain-free/non-allergenic and pure, as well as made in the U.S.A., locally grown, “whole” (fruits, vegetables, grains, etc.) and human-grade. Foods generating functional appeals also continue to proliferate, specifically these targeting age- and weight-connected situations via the inclusion of novel components like glucosamine, omega fatty acids, antioxidants and probiotics. In other words, premium pet foods remain the primary value growth driver in the U.S. market, with ever greater high quality components fueling the premium wave.
At the very same time, one particular issue marketers and retailers at all levels of the market can’t afford provided the faltering U.S. and worldwide economies is complacency. A lot more than ever just before the potential to convert pet owners to larger priced products—or maintain them getting them—will rely on marketers’ success in communicating item positive aspects and tapping into the ever-potent human/animal bond. Helping to make the case are new celebrity spokespersons like Cesar Millan with his new Dog Whisperer line, and Ellen DeGeneres with her co-ownership in Halo Purely for Pets, with other constructive trends including fast development in the organic supermarket channel and an increasingly globalized industry in which components suppliers like Cargill are looking to stake a deeper claim in pet food (in Cargill’s case by particularly targeting the U.S. agricultural retail channel as properly as global markets). At the same time, new items continue to flood the industry, which saw a lot more entries in 2008 than in any preceding year.
Pegging 2008 U.S. sales at $ 17 billion and worldwide sales at $ 49 billion—and projecting steady growth through 2013—the report gives industry size estimates for the all round retail universe, even though quantifying mass-industry sales to the marketer/brand share level making use of data from Data Resources, Inc., and also delivering industry size and marketer share figures for the all-natural supermarket channel. The report thoroughly documents competitive, new solution and retail trends, as effectively as trends in pet meals purchaser demographics and lifestyle pursuits (media and advertising and marketing psychographics, World wide web usage, “green” involvement, and so on.), based on information from Simmons Market place Research Bureau, BIGresearch, the American Pet Goods Association and other sources.
Bringing to bear much more than 20 years of expertise in analyzing this industry and drawing on Packaged Facts’ broad cross-category knowledge, Pet Food in the U..S pinpoints strategic directions for present and potential marketers, with a forward-seeking concentrate on higher-growth item segments and market place-driving trends.
For far more details please pay a visit to :
http://www.aarkstore.com/reports/Pet-Food-in-the-U-S-Dog-Meals-Overall health-Humanization-and-Higher-High quality-Ingredients-in-an-Increasingly-Value-Driven-International-Market place-13019.html
More Reports :
Pet Food in the U.S.: Cat Meals: Wellness, Humanization and Higher Top quality Ingredients in an Increasingly Worth-Driven International Market
Pet Food in the U.S.: Wellness, Humanization and High Top quality Ingredients in an Increasingly Worth-Driven Global Market place, 8th Edition
Pet Meals in the U.S.: Other Pet Meals: Overall health, Humanization and High Good quality Components in an Increasingly Worth-Driven Worldwide Market
From: Aarkstore Enterprise
Tel. No. +912227453309
E-mail: [email protected]