The brand image has been the integral portion of the item and the organisation for many years. Brand image has helped to bridge gap between organisation and its end buyer (retail or business). Brand building can’t be treated as science or art but as mixture of both where you apply particular standard or modern day principle and create a perception of brand in thoughts of customer. The altering marketplace and competitors dynamics have transformed the traditional practice of brand building process. Now days brand manager are a lot more inclined towards the aspect of sales rather than making a perception about brand in target audience mind-set. In this study paper we have highlighted the prime 27 branding troubles faced by mangers across the globe and to find a substantial way to overpower them. We have discussed troubles like brand positioning, poor advertising and marketing choice, and brand extension have been critically analysed and discussed by the writer. A series of in-depth qualitative interviews with more than 30 Brand Managers of Fortune 500 businesses have been carried out, followed by desk analysis to collate the insights and analyse these concerns.
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