This Week In Technologies: Augmented Reality And 3D Technologies


This week we have chosen to focus on augmented reality technologies which seem to have produced key advancements recently, each in terms of capability, mobile development and integration into current mobile devices.

As always, this list is not extensive, nevertheless if you really feel that we missed something major please let us know in the comments section. We attempt to cover the technologies that are most relevant to the sorts of application and applications we develop right here at Amadeus Consulting, because it is technologies that we hope to play with as soon as we can get our developer hands on it.


Each and every day sensible phones seem to get a tiny bit smarter, and it appears like each and every day we get a little bit closer to living in the globe of Star Trek, with tricorders and holodecks closer than ever.

Most impressive is the power of mobile apps. We have seen some truly cool augmented reality apps that are able to layer in pictures and information based on what ever your camera is seeking at. Amongst these are some test apps that use an IBM solution referred to as Presence.

Presence detects shoppers (who voluntarily use the service) as soon as they enter a store. Presence then can track the shopper’s buying habits and monitor how much time every consumer spends in various regions of the shop. It then utilizes this information to track the effectiveness of sales as well as provide in-store coupons or other incentives to purchase a solution.

Related to Cisco’s Mobile Concierge technique, Presence can make solution recommendations. IBM Executive Craig W. Stevenson who oversees Presence was quoted by The New York Times as saying “[w]e’re also able to do predictive analytics – predict what we consider you may well want primarily based on what we currently know about you.”

This could incorporate any info you give it, such as clothes sizes or music preferences, or issues that are at present in your shopping cart, like a cake mix which needs the purchase of frosting and eggs. Presence can then aid guide you to the appropriate area of the shop.

Even though this appears a bit creepy to some shoppers, this data is already stored by most retailers that use any kind of loyalty card program. Integrating this into a cell telephone app (with permission of course) can supply a benefit to both the consumer and the retail business as info and recommendations turn out to be a lot more precise and meaningful.

Getting a leader in both mobile development and ecommerce development, Amadeus Consulting is extremely familiar with augmented reality. Feel free of charge to contact us if you are interested in getting an augmented reality application created.


Virtually anybody who has ever watched ABC’s television show “The Remarkable Race” can tell you that becoming lost in a foreign country and not getting in a position to speak the nearby language is an inevitable disaster.

Google has been functioning on a complete true-time translation system that would essentially enable you to have calls instantly translated, or use a mobile app to do the translation and speaking for you. There have been numerous attempts at this, with varying degrees of success, and so it will be fascinating to see how Google’s service ultimately compares.

Amadeus Consulting is presently employing this technologies to communicate with one particular of our ecommerce improvement customers, so it is tried and true.


This is one particular device that simply cannot be skipped. It is the ideal mix of entertainment, travel, innovation and technologies. NordicTrack’s newest treadmill allows pseudo-travelers to download genuine trails and routes which are then mimicked by the treadmill, by changing the incline to match the trail’s terrain. Also, as you progress by means of the course, the screen will show snapshots of landmarks and other scenery.

To us, this seems like a very innovative mix of a classic technologies with high tech possibilities, resulting in a win for consumers.

3D and Multi-Touch

We’ve described the Microsoft® Surface™ ahead of (and we even have one particular now for visitors to play with at our Boulder, CO workplace), which is essentially a multitouch table that displays information, plays games, connects to the World wide web, recognizes gestures, and does a number of other things. In quick, it’s fairly cool. Surface operates by integrating a camera and projection system underneath the display surface, which lets it function like a table.

Nonetheless, now Microsoft is turning issues upside-down by reversing the notion. Alternatively of having the program function below the table, it is being adapted into an overhead device, which is a lot more transportable and can be installed more than any surface. Moreover, it is also a lot more scalable given that it can be adapted to work with small or massive surfaces.

Presumably (or at least hopefully) this will be an extension of Microsoft’s extremely effective Project Natal which is a visual object and gesture recognition system designed mainly for the XBOX®. Not only would it be a lot of fun for gaming applications, but retail stores and logistics planning could be incredibly enhanced by it, in the style of the film Minority Report.

No word however on any sort of release date but, considering that this is only a proof of idea, but if it ever does come out, we’ll be 1st in line to port our existing Surface apps more than to the new technologies.