Search engine advertising and marketing is a billion dollar industry—but click fraud poses a threat to search engine marketing organizations and on-line marketers alike. Pay-Per-Click ad campaigns are a fairly basic concept advertisers bid on popular search keywords and phrases and spend the search engine ad firms each and every time someone clicks on their ad. This is a mutually helpful partnership for the advertiser and the search engine company. The dilemma comes when the advertisers’ numbers—and their bills—are falsely inflated via click fraud.
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What is Click Fraud?
Boris Mordkovich of Search Advertising and marketing Normal, a magazine devoted exclusively to search advertising and marketing, defines click fraud as “any click made on an ad with no intention of really acquiring or hunting for information, but rather with the intention of depleting the advertiser’s price range.”
Who is Behind It?
Who would advantage from deliberately running up your bill? To commence with, your competitors would. The advertisements in the top spots are constantly in the crosshairs of the advertisements a small additional down the page. And if your competitor clicks on your ad a handful of times a day or a handful of occasions a week, the search engines will not notice such modest numbers. Doesn’t sound like much but it can actually add up, especially when you have numerous competitors doing it. So they just chip away at your price range until you can no longer afford to advertise on that search engine.
One more common source of click fraud is search engine affiliates. When webmasters get a reduce of the revenue from the ads on their websites, they sometimes play the same game as your competitors. They quietly click away at your ad and raise your bill—and their profits—one click at a time.
“It Could Happen To You”—Fighting Back
When you consider you have located a case of click fraud, you require to collect your information:
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1. the questionable clicks
two. the search phrases that have been clicked on
3. when they were clicked on, and
4. the nation from which the clicks originated.
You can do this your self by monitoring your server logs and watching for uncommon increases in activity or repeated clicks from the exact same ISP address. Or you can get a third celebration to investigation it for you. Clickclub.com, AdWatcher.com and WhosClickingWho.com are examples of solutions that will analyze which of your clicks are valid and present you with all the relevant info in an organized report. This variety of service could cost you from twenty to a hundred dollars a month.