Talent + Drive + Ambition….Isn’t that the formula of success? What if you applied the identical formula to your publicity campaign? Would you attain that heightened sense of success in publicity as properly? The answer is yes. It doesn’t take a rocket scientist to know that life is formulaic. There are formulas for almost everything especially PR. By now, you know that when I use the initials “PR” I am referring to public relations. Don’t get offended! I’m not attempting to insult your intelligence.
If your thoughts is anything like mine, then you have got a million things operating by means of it that you’re conscious of, and another million that are linger in your subconscious. So a little reminder doesn’t hurt. In the Low Price range PR post entitled TEAMING TO WIN AT THE PUBLICITY GAME, I likened your quest for PR to a card game and mentioned that you have gotta know when to hold em’ and know when to fold em’. Let’s discover that notion a tiny further. Do not worry, I’m not going to waste your time with savvy bs, nor am I going to clog your e-mail box with continual spam. I hate when men and women do that to me, so I will not do that to you. Now back to the subject at hand. When need to you hold em’ in publicity?
Let’s say that you have gotten as far as acquiring a response back from a magazine editor that you contacted.
1) Hold em’ by getting persistent. That’s not to say that you need to have to bug them. Even so, don’t skip the adhere to-up. As well numerous people make a connection with an editor only to forget to follow-up. That’s like taking a single giant step for your campaign only to fall back 10 paces. Following up=holding them (or holding onto the possibility of a solid interview resulting in a great post on you, your company, solution or service – which is what you need to have! Right?) Come on now, testify by following up with editors.
2) Hold em’ by having all of your ducks lined up! That’s proper! Have your stuff collectively. Stuff in this instance means your media/press kit. I’m going to preserve this as simple as attainable. You can surf the net if you want, but you will discover that everybody’s interpretation of a press/media kit is a bit different. As a former publicist AND journalist, I will tell you what I told my previous consumers and interviewees. K.I.S.S. – Preserve It Easy Smarty (very corny…but I just do not like the word stupid). You will require five items.
(a) Biography (your biography) or Firm Profile (which is just a bio on your firm -you will write up 3 quick but to the point paragraphs.) It really is a snap and I will show you how to do it.
(b) A reality sheet/one sheet – which is generally a list of swift details about your company. You can extract these from your bio.
(c) A press release or media alert (yes they are comparable but differ slightly – we’ll go into that 1 later.) If you go back to Low Budget PR, you must see a pdf under freebies of a sample Press Release. You are going to want to incorporate the 5 Ws for this (who, what, when, exactly where, and why should anyone be interested). No worries, I will aid you and you can email me anytime.
(d) Make contact with Sheet – This 1 is self explanatory so just include your get in touch with information on sheet of your press kit. If you want to be further savvy you can add a brief table of contents below your make contact with information, but that’s not really required. A company card is a must.
(e) Photograph – of yourself if you happen to be in entertainment – otherwise you can have a visual of your product or firm. Which generally boils down to having a brochure or if you’ve written a book then you’d have a teaser with a thumbnail of the bookcover and all of the information about the book (ISBN, price, publisher, and so forth.)