It sounds like a straightforward question, but in fact search engine optimization has turn into a extremely complicated subject these days.
The two major players in the search engine enterprise are Google and Yahoo. Google accounts for about 70 % of all searches online, second is Yahoo with searches at about 20 percent, followed by MSN Reside Search at 6 % and Ask and others with 4 % of all searches.
To show up in the Google search benefits as nicely as the search benefits of the other search engines, your site needs to be listed in their databases. But merely submitting your internet site to Google or Yahoo is like acquiring a lottery ticket – it will put you in the drawing, but it doesn’t mean you are the winner of a leading position. Search Engine Submission of a web site basically signifies that the search engine knows your internet site exist.
If you have no or tiny competition you might currently rank well for your specific terms with out any extra efforts, but if you are offering services equivalent to a lot of other companies, you almost certainly won’t find your internet site on Google’s or Yahoo’s search result page anyplace near the prime.
So, getting back to our example with the lottery ticket – what can you do to enhance your odds of winning?
The answer is Search Engine Optimization. Optimize your web site and you enhance your chances tremendously in acquiring a top position in the search engines for your specific keywords and phrases. With out optimizing your site, you website’s only visitors will be you and your loved ones and pals.
How does search engine optimization for my web site work, and what are ‘keywords’?
Up to a handful of years ago all you needed to do to rank properly with the search engines was to put a ‘META’ keywords and phrases list in your HTML code. As the search engines search algorithms become much more and more sophisticated, this unfortunately does not work anymore. These days you have to perform challenging and sensible to get the search engines to rank your web site high.
What can you do to enhance your website’s positioning in Google?
The ranking of your web site in the search engines is determined by two essential factors: On-Web site and Off-Website Search Engine Optimization.
On-Site Optimization signifies you require to make sure that your website’s content is relevant and indexable by the search engines. For example, your web site have to have relevant content material containing the keywords and phrases you want to be found for on Google or Yahoo. For the HTML portion of your site it means among other aspects that you need to have a targeted Title and Meta description, headers and image alt tags. It also helps to ‘tell’ the search engine robots how you want them to crawl your web site by generating robots and sitemap files.
As your ranking in the search engines even so is primarily determined by the ‘link popularity’ of your internet site, it is even far more critical to do Off-Site Optimization. Believe of ‘links’ to your site as ‘votes’. The much more other relevant and higher ranking websites link to yours, the far more well-liked it will become in the eyes of the the search engines and the higher they will position it in their search outcomes. You can get a very good element of such ‘backlinks’ to your website by listing your site url in local or specialty directories, submitting it to the a lot of social bookmarking sites, writing articles with hyperlinks to your website, or posting and commenting in Blogs and Forums. Extremely critical is here to have a keyword relevant ‘anchor text’ in your link. This means, don’t hyperlink to your internet site with the (in the eyes of the search engines useless) normal terms ‘click here for much more information’ or ‘Read more about ABC company’, but using your keywords and phrases in the hyperlinks for example ‘Web Style in San Diego’ or what ever your key phrases may be.
When your internet site is optimized On-Website, and you also do strategical and constant Off-Site promotion, you will see a dramatic improvement in your website’s positioning in the search engines.