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The U.S. chocolate market place is a mature, differentiated and exacting marketplace, which tends to make distinguishing oneself a challenge to marketers of chocolate items. Packaged Facts’ new report, The Chocolate Industry in the U.S.: Trends and Possibilities in Premium, Gourmet and Mass Chocolate Products examines the present state of the industry and how the industry will evolve over the next five years.
Chocolate marketers right now are drawing inspiration from other segments of the meals and beverage market in an work to increase sales – witness chocolates that feature super fruits, functional components, savory touches and ethnic flavors. And chocolate item trends that worked in the previous – single-supply cocoa, high cocoa content, for instance – could not be efficient strategies for driving sales in the future.
Written by veteran chocolate market place analyst Curtis Vreeland, The Chocolate Market place in the U.S. looks at the myriad variables affecting chocolate retailing and consumption. For instance, the report examines:
What effect has the recession had on this $ 17.three billion industry?
How has product improvement changed to reflect evolving customer taste buds and budgets?
What constitutes “premium” and “gourmet” goods in the chocolate market place nowadays?
Have shoppers changed their acquiring habits in the face of financial uncertainty?
The Chocolate Marketplace in the U.S. measures the size and general growth factors of the U.S. chocolate market, based upon the newest IRI, SPINS and UNFI sales volume data. It discusses in detail how significant chocolate makers are structuring their new item improvement and marketing initiatives to keep on best of this market. The report also describes specific trends and possibilities that assistance continued marketplace growth, drawing on the latest Product Launch Analytics information on new item claims. Other topics include retail trends and consumer acquiring behavior. Detailed customer profiles of crucial demographics, like breakouts by gender, race/ethnicity, and household composition, are supplied, based on proprietary on the internet consumer surveys and Experian Simmons information.
This report will help:
Advertising and marketing Managers identify market opportunities and develop targeted promotion plans for chocolate.
Research and development professionals stay on top of competitor initiatives and explore demand for items in the chocolate arena.
Marketing agencies working with clients in the food market understand the product purchaser to develop messages and pictures that compel customers to purchase these merchandise.
Organization development executives understand the dynamics of the market and determine possible partnerships.
Info and analysis center librarians provide industry researchers, brand and solution managers and other colleagues with the crucial data they require to do their jobs far more properly.