Pet Food in the U.S.: Other Pet Meals: Well being, Humanization and Higher Top quality Ingredients in an Increasingly Value-Driven International Marketplace
Pages : 105
The U.S. pet meals market place has not just survived the spring 2007 recalls but established its resiliency, with 2007 sales up over preceding years and healthful development continuing through 2008. But heightened safety concerns on the element of pet meals makers and customers continue to shape solution development and advertising and marketing, as effectively as the choices of pet owners looking for the safest and healthiest merchandise possible. At the prime of the list are kibble, canned and raw/frozen foods produced with ingredients that are organic, organic, grain-free of charge/non-allergenic and pure, as properly as created in the U.S.A., locally grown, entire (fruits, vegetables, grains, etc.) and human-grade. Foods making functional appeals also continue to proliferate, particularly these targeting age- and weight-connected situations by means of the inclusion of novel components like glucosamine, omega fatty acids, antioxidants and probiotics. In other words, premium pet foods remain the major value growth driver in the U.S. market, with ever larger high quality ingredients fueling the premium wave.
At the same time, 1 thing marketers and retailers at all levels of the industry can’t afford given the faltering U.S. and international economies is complacency. Much more than ever just before the capability to convert pet owners to greater priced productsor keep them acquiring themwill depend on marketers accomplishment in communicating product rewards and tapping into the ever-potent human/animal bond. Assisting to make the case are new celebrity spokespersons like Cesar Millan with his new Dog Whisperer line, and Ellen DeGeneres with her co-ownership in Halo Purely for Pets, with other positive trends which includes speedy growth in the all-natural supermarket channel and an increasingly globalized market place in which components suppliers like Cargill are seeking to stake a deeper claim in pet food (in Cargills case by specifically targeting the U.S. agricultural retail channel as effectively as international markets). At the same time, new merchandise continue to flood the market place, which saw much more entries in 2008 than in any preceding year.
Pegging 2008 U.S. sales at $ 17 billion and global sales at $ 49 billionand projecting steady development via 2013the report gives market size estimates for the all round retail universe, whilst quantifying mass-market sales to the marketer/brand share level utilizing data from Details Sources, Inc., and also supplying industry size and marketer share figures for the natural supermarket channel. The report completely documents competitive, new product and retail trends, as effectively as trends in pet meals purchaser demographics and way of life pursuits (media and advertising and marketing psychographics, Web usage, green involvement, and so forth.), based on information from Simmons Market Research Bureau, BIGresearch, the American Pet Products Association and other sources.
Bringing to bear much more than 20 years of encounter in analyzing this industry and drawing on Packaged Details broad cross-category experience, Pet Food in the U..S pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-development item segments and market place-driving trends.
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Pet Meals in the U.S.: Well being, Humanization and Higher High quality Components in an Increasingly Value-Driven Worldwide Market place, 8th Edition
Pet Meals in the U.S.: Dog Food: Overall health, Humanization and High Quality Components in an Increasingly Worth-Driven Worldwide Market place
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